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A message from our CEO
Dear Customers and Partners, We recognize that with the constantly changing COVID-19 situation around the world, this is an unprecedented time for everyone — a time that, for ...
Blog
How 5G will impact your advertising
Content consumption on the smartphone and 5g technology are on a collision course – 5G is coming and will change digital advertising in many ways
Perhaps you have already heard the term “Time Folding”. It is a real “thing” – a new term to explain how people, mainly Gen Z, are consuming a huge amount of content on their ...
Going Beyond mere “web-to-print” . . .multi-channel Dynamic Publishing is here.
The term “Web-to-print, also known as “Web2Print”, is has become somewhat old and outdated, mostly thanks to the rapid rise of the multi-channel marketing activities most brands are engaged in today.
Today’s marketers have needed to go well beyond generating marketing and advertising material “just for print”, which was the end target of the original “Web to Print” ...
Chris Hodges
Originally trained as an electronics engineer, and with a background in publishing and advertising technology, Chris Hodges was the founder of MidSystem Technology ...
US Digital Ad Spend surpassed $100 Billion in 2018
Video saw the largest growth
We all know the dynamics intuitively, but it is amazing to see these figures in a formal report (commissioned by the IAB and conducted by PriceWaterHouseCoopers). ...
Google to revamp ad units for mobile devices
The technology giant, in recognition of the ever growing mobile user game, has announced several changes to their ad units. The changes will also see more options for marketers for use on YouTube, Google Maps and the Discovery platform.
Announced in May, 2019, Discovery ads will be rolled out to all advertisers globally later this year. These Discovery ads are intended to be a new way to reach ...
Wave2 expands US Sales team
May 2019, Norwalk, CT – Wave2 is pleased to announce the appointment of Vijay Persaud as a North America-based sales representative. About Vijay Persaud, ...
Adding value to managing your brand’s digital assets – AUTOMATE
How leading DAM Vendors do it
What do leading Digital Asset Management (DAM) vendors such as Aprimo, MediaValet, Northplains and MediaBeacon have in common? They all offer automated ...
Automating your marketing production and localisation
If you are a corporate brand or ad agency that produces any kind of advertising or marketing materials, you will undoubtedly find huge relief and will benefit from Dynamic Advertising.
With the proliferation of digital channels comes the complexity of ad creation, or ad production if you prefer. Just imagine you are a global brand and ...
How to enhance your Video Marketing the easy way
It is a known fact that including videos in your marketing activities will increase your conversion rates, especially on mobile devices, where reading text is more cumbersome.
There are studies around that claim this increase can be as high as 65% compared to messages that fail to include it. Shoppers Prefer Visuals Almost ...
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