Wave 2 Blog

EasyBuild 2 is the perfect solution for retailers

Our EasyBuild 2 solution is one of the world’s leading automated publishing solutions for corporate brands and agencies. It’s used by multinationals such as Shell, Diageo, Kia, Emirates and Seat, as well as renowned agencies like McCann’s.

We’re now offering it to retailers as the must-have solution for managing digital assets as well as the multi-channel delivery of advertising and marketing material.

It’s this last point that makes EasyBuild 2 stand out – there is no shortage of good digital asset management systems on the market, but what these DAM systems lack is the ability to harness assets and use them to create and distribute cross-platform marketing collateral. This is what EasyBuild 2 offers.

Creating in-house marketing collateral does away with the need to use expensive outsourced solutions i.e. external production studios and agencies. Instead, by using EasyBuild 2 a retailer can easily build its own custom-built advertising campaigns, promotional material and corporate collateral across print and digital media.

Furthermore, the solution automates the routing and delivery of the resulting artwork or creative to all of the retailer’s relevant touchpoints.

EasyBuild 2 provides templated designs as well as ‘customisable’ options to enhance creative expression. It also allows the creation of multi-media digital collateral including video, HTML5, PDF as well as cross-platform adaptation across digital, mobile and print.

Importantly, EasyBuild 2 provides retailers with robust brand control by restricting what a user can change as well as ensuring that the correct masters and artworks are being used at all times.

To accomplish all of the above, we’ve made EasyBuild 2 incredibly intuitive and easy to operate by presenting a simple uniform user experience for multiple channels; print, mobile, in-store, and online. Even unskilled users can create perfect material, or make simple changes – on demand!

In short, EasyBuild 2 offers retailers an incredibly powerful, cost effective and easy-to-use solution that lets them maintain ownership over the entire creative process.

For retailers so used to creating promotional material on a daily basis, the production and delivery cost savings are potentially huge. Indeed, we don’t think there is a better solution on the market. If you’d like to know more, please contact Tom Hodges on +44 (0)1296 642 880 or email thodges@wav2.com