Luxury goods such as Motor sales, consumer electronics and other high value products lend themselves to targeted promotions. The ability to create customised marketing literature provides many opportunities to capture the customer´s interest and heart! Imagine building a brochure of a particular customer´s chosen car – in his colour, with his trim, including his options and all with editorial content that recognises his lifestyle. i-Publish EasyBuild offers an “out of the box” solution for this type of application. Users can simply enter text and select or upload images, and the Wave2 engine will build a highly creative, quality document. EasyBuild can also create signage, posters, shelf labels and any number of sales sheets and advertising documents. In every case brand is protected and the user needs no creative skills to create a professional result. The ability to use EasyBuild to react immediately and locally to market influences is key to it's attraction for retailers. This is in addition to the obvious cost savings of being able to produce a wide variety of localized marketing communications and signage without the time consuming and costly involvement of creative services every time.
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