Wave2 solutions enable Ad Agencies to offer new services to their customers. The i-Publish EasyBuild system will provide a powerful tool to quickly turn round high volumes of regionalized advertising. The Wave2 engine behind EasyBuild includes a powerful automatic resizing function. This can be employed to produce the wide variety of formats necessary to suit the varying column widths across multiple publications. The reduction of the time taken from initializing a campaign to delivery, is significant. An exercise that might normally take days is reduced to less than one hour. EasyBuild can also produce other documents such as marketing collateral and sales sheets. Translation and generation of these in multiple languages can be time consuming and costly. EasyBuild provides the tool to streamline the whole process and save significant cost.

Corporate customers are increasingly demanding access to their advertising and marketing content and to have a level of independence to make use of this in a variety of forms.

The i-Publish Studio System will provide them with just this freedom. Including an integrated DAM system
and the powerful Wave2 Publishing Platform, this solution allows the corporate user to browse a database
of content, search for authorized designs, text, images, web content, and build a document themselves. There are no creative skills necessary on the part of the user. Nor will they be able to “corrupt” the brand by making inappropriate changes. The Studio System is managed by the agency's own creative staff and enables them
to offer a powerful new interactive service to the customer.

Some of Wave2's agency customers have taken the Wave2 Publishing Platform and created their own
complete user experience. The Wave2 engine sits behind the agency's website providing the ability to build
a wide variety of documents online in real time.

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