Wave 2 Blog Adapt your global campaigns to local markets So you are a global brand, covering multiple local markets, each of which has their own challenges, which may include language, culture, local competitors and more.
Wave 2 Blog Wave 2 automates the building of responsive and interactive advertising Dramatically reducing the cost for building targeted multi-channel advertising campaigns.
Wave 2 Blog How to create large global campaigns quickly and efficiently. Global Ad Campaigns can quickly turn into production nightmares – here are some tips that will help you.
Wave 2 Blog Local Shopping and mobile – Is there a connection? In today’s tech-savvy culture, online shopping has quickly grown to be a dominant force in retail. Yet a recent study by Facebook found that even with online shopping as a ready option, people still love to shop at local stores. Here is why . . .
Wave 2 Blog Programmatic Ad Sales fraud vs. ads.txt – who is winning? Ad Fraud has been a real problem with programmatic advertising and many advertising companies are completely unaware that it is even happening.
Wave 2 Blog Video Advertising trends you should know A new report by Extreme Reach takes a look at how video advertising is trending and draws some pretty interesting conclusions from the findings.
