Wave2 Blog Going Beyond mere “web-to-print” . . .multi-channel Dynamic Publishing is here. The term “Web-to-print, also known as “Web2Print”, is has become somewhat old and outdated, mostly thanks to the rapid rise of the multi-channel marketing activities most brands are engaged in today.
Wave2 Blog Google to revamp ad units for mobile devices The technology giant, in recognition of the ever growing mobile user game, has announced several changes to their ad units. The changes will also see more options for marketers for use on YouTube, Google Maps and the Discovery platform.
Wave2 Blog Automating your marketing production and localisation If you are a corporate brand or ad agency that produces any kind of advertising or marketing materials, you will undoubtedly find huge relief and will benefit from Dynamic Advertising.
