Wave 2 Blog Local Shopping and mobile – Is there a connection? In today’s tech-savvy culture, online shopping has quickly grown to be a dominant force in retail. Yet a recent study by Facebook found that even with online shopping as a ready option, people still love to shop at local stores. Here is why . . .
Wave 2 Blog Programmatic Ad Sales fraud vs. ads.txt – who is winning? Ad Fraud has been a real problem with programmatic advertising and many advertising companies are completely unaware that it is even happening.
Wave 2 Blog Video Advertising trends you should know A new report by Extreme Reach takes a look at how video advertising is trending and draws some pretty interesting conclusions from the findings.
Wave 2 Blog Create more memorable experiences by expanding your Video Advertising It should be no surprise by now that video advertising should be an essential part of your advertising strategy, especially when it comes to mobile.
Wave 2 Blog The IAB is off to a good start in 2018 Within the first two weeks of 2018, the Interactive Advertising Bureau (IAB) announced new guidelines and specifications for three major advertising segments: Long-Form Video, guaranteed buying and selling and reporting of campaign performance metrics.
Wave 2 Blog UK brands planning to shrink their programmatic ad buying due to concerns over fraud Concerns over ad fraud has led to UK advertisers losing trust in the programmatic advertising process. So much so, that 22% of UK brands are planning to decrease their programmatic ad spend over 2018.
