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Video Advertising trends you should know
A new report by Extreme Reach takes a look at how video advertising is trending and draws some pretty interesting conclusions from the findings.
The three main conclusions the report came to are: 1. Ad Fraud is down 2. Mobile has moved into the lead 3. Advertisers are focusing on completion and are moving away ...
Wave 2 is now also on Facebook
Head over and "like" us . . .
In an ongoing move to connect and interact with our customers and interested audiences, we have created a Facebook page. We hope this will become a platform for more casual ...
A creative way to circumvent adblocking software?
European bank comes up with a creative new way to circumvent ad blocking software by buying a print ad
At first, all we had was print advertising, you know, like in newspapers and magazines, etc. Then the digital revolution started, slowly at first, on the Internet only, ...
Christmas is coming
And, for the first time ever, more people will do their shopping on mobile than on desktop.
Advertising spend is expecting to boom over the holiday season as advertisers gear up their campaigns this Christmas, pushing products and targeting customers more ...
EasyBuild 2 – A web to Print solution like no other
Web to Print (or Web2Print) is A corporate success story
Whilst publishing news has tended to dominate all the headlines this year, at least from our perspective, slipping under the radar has been the phenomenal success ...
What is dynamic advertising?
Taking the challenge out of advertising production
With the proliferation of digital channels comes the complexity of ad creation, or ad production if you prefer. Just imagine you are a global brand. In the past ...
Is Programmatic Advertising coming to an end?
Google introduces AdSense Native Ads.
Last month Google announced the launch of AdSense Native ads, a series of new native ad formats that are designed to match the look and feel of publisher ...
IAB issues New Mobile Marketing Guidelines
Also Tackles Cross-Device Targeting
The Public Comment Period to review a draft of the new IAB Standard Ad Unit Portfolio ended last December and the IAB has been reviewing the feedback ...
Adblocking challenges and what it means for advertisers and publishers
We take a look at what adblocking means for advertisers and publishers
“Give me a print-style ad and I'll glance at it. Stuff it down my throat and I'll kill the video AND ignore your product.” This was a comment on a ...
The digital future of retail
Ann is a 25 year old, cash rich, active young female. She is active on various social networks, likes running, shopping, movies and socialises ...
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