Originally trained as an electronics engineer, and with a background in publishing and advertising technology, Chris Hodges was the founder of MidSystem Technology Ltd. Midsystem were leaders and pioneers in the field of digital asset management and workflow solutions for publishers and marketers. They launched their first DAM solutions back in 1991. Sold under licence around the world, Midsystem software was widely used and formed the basis of many content management, digital asset management and content workflow solutions offered by various suppliers to the publishing, media and marketing industries. Back then, major retail customers included Littlewoods, Sears, MyTravel, Royal Mail, and Circuit City.
After some ten years of steady growth, Midsystem merged with Cascade Systems to form Mediabridge Inc. A company funded by Adobe Ventures and specializing in cross media workflow solutions for marketers and retailers. Based in the US as SVP of Engineering, Hodges took responsibility for all product development. Returning to the UK in 2001 following a further acquisition by internet serving platform Engage Inc. he became Managing Director of Engage Europe.
Chris left Engage in 2003 to pursue his interests and ideas for new opportunities to exploit digital content. He spent eighteen months providing independent consultancy services to a number of European and US companies.
In 2005, he founded Wave2 Media Solutions – A software vendor developing solutions for the automation of the creative process. Wave2's mission was to provide tools that will enable Marketers, Brand Owners, and Publishers to both save costs, and to drive new revenue. Wave2 quickly established itself as a leader in the field, firstly in the publishing and media sectors, later with agencies and brand owners. By now with offices in the UK and the US, Wave2 supplied solutions to major organisations around the world.
In 2016, Wave2 were acquired by Miles33 Group, a world leader in advertising and media solutions. Working as a consultant and adviser to brand owners, agencies, and their technology vendors, Chris continues to assist Miles33 with strategic development of the Wave2 products and markets.