US Digital Adspend surpassed 100Billion in 2018

Wave2 Blog

US Digital Ad Spend surpassed $100 Billion in 2018

Video saw the largest growth

We all know the dynamics intuitively, but it is amazing to see these figures in a formal report (commissioned by the IAB and conducted by PriceWaterHouseCoopers). You can download your own copy here:

There is a lot to read, but the two statistics that really caught our attention are: 

1. Mobile Advertising

Advertising on Mobile devices are growing faster than the overall market and commands a massive 65.1% share of the ad revenue.

Advertising on Mobile Devices


2. Video Format is king

Of all the ad formats, Video advertising showed the largest growth. In fact, it was the ONLY format with meaningful growth – 6.6% on desktop and a massive 65% on mobile!

Historical video ad revenues


These figures certainly tell a story – the world is going mobile and this is just the beginning. When one considers things like the up-and-coming 5G technology, which will bring unprecedented data speeds to the handheld device, it is not hard to see what will happen. 5G will most certainly enable advertisers to operate at higher efficiency with the potential to reduce latency, spur advancements in location-based technology and programmatic technology, as well as to allow for developments in creative formats.

What this means for consumers is an overall improvement in the mobile video experience. 

For marketers however, it means “get on the bus now, or lose out”!

This is a once-in-a-lifetime opportunity and one which will leave the way we all consume content changed forever. That is why we are serious when we say, “Do It Now”, we can help. After all, your success is our success and we have been busy developing advertising solutions that will streamline the production of advertising video content, making it more dynamic, faster and will let you produce advertising video content that will look fantastic on ANY device! Doing so is easier than you can imagine.


So, give us a call for more information or schedule a demonstration.

Please contact Tom Hodges in Europe or Vijay Persaud in the US.