Generating demand in each of these markets requires creating localized collateral, essential if you really want your message to resonate with local audiences. While many marketers may not really know how to start localizing content, they most certainly will struggle with the process once they pick up momentum scaling up more and more content into each of the regions they operate in.
If this is you, it probably sounds familiar.
Typically, the challenges include one (or several) of the following:
Solving these challenges is not easy and chances are you are currently using agencies to prepare regional campaigns and related marketing collateral. Perhaps you even use different agencies in each of the countries you operate in. While that may outsource the sheer amount of work required, it is likely to be a costly proposition, not to mention the added challenge of managing brand consistently across each and every agency.
The good news is more and more organizations have found EasyBuild from Wave2, a leader in Dynamic Publishing and content automation solutions, to solve this very issue.
With EasyBuild, brands can:
The EasyBuild platform is highly flexible and can cater to multiple scenarios. For example, brands with regional offices and staff can have portal access and use the templates, but regions without an office, can still rely on agencies and provide portal access to them. This has an added benefit of making the process of staying on-brand a lot less stressful.
The creation of templates is also flexible and can be either managed by corporate staff, or can be created by remote staff in regional offices.
Large, multi-national, brands have already deployed EasyBuild from Wave2. Why not get a demonstration and see if EasyBuild can help you grow your brand and save production costs?
Contact Wave 2 today, set up a demo and see for yourself how EasyBuild can help your business.
Call Tom Hodges, Partner & Account Manager at +44 (0)1344 861 133 or email him at firstname.lastname@example.org