Wave 2 Blog
It should be no surprise by now that video advertising should be an essential part of your advertising strategy, especially when it comes to mobile.
On average, an adult spends close to two and a half hours every day consuming content on their mobile device and watching video forms a significant part of that time.
Back in 2017, an annual Internet Trends report stated that online video accounted for 74% of all online traffic! That is a huge number and marketers know this. Research reveals that 9 out of 10 marketers already include video in their marketing plans. Are you?
There is no doubt that video content will see a surge in popularity in 2018. Technology, like virtual reality will continue to create new and exciting mediums for video artistry. But are you exploring all options? A relatively new kind of video advertising is “rewarded video” (also known as “opt-in ads). The expectations are that Rewarded Video will take consumer engagement to the next level as it offers real value exchange between the end user and app developers. Mobile gamers have already shown the attraction of this offering, they have made it clear that their preferred way to “pay” for game content is to watch video ads.
But there are many additional opportunities beyond gamers. Take the recent holiday season for example. 54% of consumers said they would watch rewarded video for added holiday perks, yet only 20% of marketers choose to include it in their holiday campaigns! A missed opportunity for sure.
As mobile platforms grow more sophisticated and have become the central source of engagement for all consumer-based businesses, video-based mobile content is on the rise is well-primed to be the preferred and most effective ad format for 2018 and beyond.
However, this rapid rise of mobile video not only creates vast new opportunities for creativity, it also creates some very real production challenges. While 2018 will see more and more brands explore how best to incorporate mobile video ads to engage users, the need to keep production costs under control could be a real issue.
Why not contact Wave 2 and find out what solutions they offer that help boost your creative offerings?
Contact Tom Hodges at firstname.lastname@example.org