The Virginian-Pilot Reviews their Self-service Results
Most publishers now agree that self-service advertising solutions are an important component of any sales strategy. Many publishers are beginning to implement self-service as a coordinated piece of their overall sales and marketing efforts. They are seeing it as a way to greatly increase regular contact with customers and increase the number of active accounts with the goal of acquiring new customers and driving new advertising revenues.
Looking for ROI, many publishers ask us "How would we project new revenues?" For many applications, like small business retail, self-service advertising is a whole new arena so projections can be difficult. Wave2 has already built a proven ROI model that we make available and many of our recent customers will share their success stories with you as well. This provides benchmarks for new customers when considering self-service advertising with Wave2...read more